Weekly decision briefs for business leaders

Know what changed.
Decide what to do next.

One weekly email for founders, executive teams, product and sales leaders. See which competitor, customer and partner developments matter to your priorities—and what to do about them.

See how a brief works View plans

Bring the changes, their business impact and a suggested next step to your next weekly review.

One weekly email: A shared view for your business.
At most eight insights: Prioritised around what matters to you.
Next steps, with evidence: Enough to agree, challenge or look further.

See the thinking in an example

The recommendation comes with the reasoning.

A rival lowers its delivery threshold. This retailer’s priority is bulky furniture, which the offer excludes. Here’s why that distinction changes the response.

Hold course / Examine accessories separately

Keep the broad delivery policy unchanged.

The rival’s promotion excludes bulky furniture, the category central to this retailer’s growth plan. It does not justify matching the offer across the range.

The development

Fictional Retailer B has reduced its published free-delivery threshold. Its terms exclude bulky furniture.

Why it matters to this business

The exclusion matters more than the headline offer. Matching a promotion that does not cover the priority category would change the broad policy without a like-for-like reason. Accessories remain a separate decision.

The next decision

Compare delivered prices and contribution margins for a small agreed set of accessory baskets before deciding on a targeted offer.

Explore the illustrative walkthrough ↗

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Who it is for

Your role shapes what deserves attention.

A founder weighs the business impact. A product leader weighs the roadmap. Choose the audience for your brief, then set the priorities that make it useful to your business.

1 Founder Keep your focus on the business Know which risks and opportunities are worth your time this week. See Brefd for founders 2 C-suite Start from the same facts Bring product, sales and strategy into the meeting with one view of the week. See Brefd for executive teams 3 Product leader Protect your roadmap Decide which launches, pricing and positioning moves deserve a closer look. See Brefd for product leaders 4 Sales leader Put the market on the sales agenda Bring the competitor, customer and prospect changes worth discussing to your next sales review. See Brefd for sales leaders

You choose one audience for your business’s shared brief. A mixed leadership audience brings several roles into the same weekly discussion.

Across industries

Different businesses. Familiar decisions.

A customer’s new site, a rival’s offer, a partner’s new sales channel. Explore a fictional brief from a business with questions like yours.

Technology Illustrative · Fictional scenario

New pricing. A new way to buy. What changes for you?

A software startup checks a competitor’s pricing change and a partner’s marketplace.

Read the example Retail Illustrative · Fictional scenario

Should you match a rival’s delivery offer?

An independent homewares retailer weighs up delivery costs and a trade customer’s hotel openings.

Read the example Manufacturing Illustrative · Fictional scenario

A customer is expanding. What could they need?

A packaging manufacturer considers a customer’s new site and a competitor’s product launch.

Read the example Professional services Illustrative · Fictional scenario

A rival buys a payroll firm. Should your offer change?

An accountancy firm reviews client needs after an acquisition and a new fixed-fee offer.

Read the example

Find your industry ↗

From your priorities to your inbox

A useful brief starts with your business.

Your customers, your priorities and the decisions ahead give Brefd a reason to include a development—or leave it aside.

01 / Your business

Tell us what matters.

Describe who you serve, why customers choose you and what you’re working towards. Choose a founder, executive, product, sales or mixed leadership audience.

02 / Your relationships

Choose who to follow.

Add the competitors, customers, partners and prospects whose decisions could affect your plans. Tell Brefd how each relates to your business.

03 / Your weekly review

Give the discussion a starting point.

Set your delivery day and recipients. Read the brief, check the evidence and agree what needs an owner. Your account shows the weekly schedule after setup.

See how Brefd works ↗

Make up your own mind

Check the source.
Challenge the recommendation.

Use the brief to start a better discussion. You and your team decide whether to act, investigate or hold course.

How Brefd handles evidence and your data ↗

What will I receive?

One shared weekly email with at most eight insights. Each explains what changed, why it matters to your business and a suggested next step, with the evidence behind it.

Inside the weekly brief ↗

What happens in a quiet week?

You get a shorter brief. The evidence may give you a reason to hold course. If a source could not be checked, that remains a gap, rather than proof that nothing changed.

Can I check the reasoning?

Inspect the source and its dates alongside the recommendation. Source-backed does not mean guaranteed correct, and the brief cannot establish that every relevant market development has been captured.

Sources, dates and uncertainty ↗

What context does Brefd use?

Standard uses your business profile, selected audience and public sources. Document connections are planned for Enhanced and are not yet available.

Compare plans and availability ↗